McDonalds Chicken Sensation

I shot this tabletop commercial for McDonald's Chicken Sensation with director Joris Noordenbos at Nosh Films in Amsterdam. We were working in a tight space, so the challenge was getting enough depth and dimension into the frame without cluttering it, keeping the chicken as the hero but letting it breathe. The lighting had to be precise, hitting the product with enough dimension to show texture without blowing out the highlights on the breading. It's the kind of work where millimeters matter, where you're thinking about how light wraps around form and how the camera position changes everything about how appetizing something reads on screen. Tabletop work looks simple until you're actually doing it, then you realize it's about restraint and clarity in equal measure.