Dominos Pizza - Ardilla

For this Dominos Pizza tabletop spot directed by Adrián Egea at Finesse, I shot on Alexa Mini with Arri Master Primes to lock down the food detail and product work. Tabletop is where you really feel the weight of your lens choices, every millimetre matters when you're inches from the subject. The Alexa Mini's compact form factor let me position the camera in tight spaces without sacrificing the colour science and dynamic range you need when you're lighting pizza and getting it to read properly on screen. Master Primes gave me that clinical sharpness across the frame, which is exactly what tabletop demands. The whole thing hinges on precision, lighting ratios, and knowing your sensor intimately enough that you're not second-guessing yourself between takes. It's unglamorous work but it's where cinematography gets honest.