Cerve-Cero, San Miguel 0.0

For the San Miguel 0.0 tabletop spot, I worked with director Adrián Egea and Finesse Films to capture the product with precision and restraint. We shot on Phantom Flex 4K paired with Super Baltars, which gave us the sharpness and character we needed for close-up work without any of that sterile, overly-lit feel you sometimes get in food and beverage. The brief was straightforward: make a zero-alcohol beer look intentional, not apologetic. That meant controlling every element, from the liquid dynamics to the ambient reflections, and letting the optics handle the mood. The Super Baltars brought a subtle warmth that kept things human, even at macro distances. It's the kind of job where gear matters because there's nowhere to hide, and where restraint in lighting reads louder than excess.